 The agency as pacesetter and creative driver. Responsible for the result – strategic partner – safeguarder of decisions. |
 The customer as a partner, closely involved on a collaborative basis, not an equal among equals but rather a decision-maker in an alliance based on partnership. |
The main objective Users who are delighted with the digital solution. |
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 We are constantly a step ahead in our thinking: how can we support our customers in achieving their objectives? Then we do our own, ongoing strategic planning. The customer need merely nod, or better still, actively collaborate. And then we're off. |
 Time changes everything – the partners know the market developments and exploit them. |
